JUUL’s mission is to transition the world’s billion adult smokers away from combustible cigarettes, eliminate their use, and combat underage usage of their products.
As JUUL’s internal producer, I was solely responsible for supporting the Head of Production in all global video requests from the marketing team and all other departments. Most notably, I produced the national 2019 Campaign, traveling across the US to 6 different states to shoot testimonial ads with real users. I oversaw the entire campaign from pre-production to post-production, with a budget over 1M and media buy around 10M.
During my year at JUUL, I was promoted twice and helped create the video and animation content still used in their advertisements and their website (see below).