As the agency producer, I worked directly with the editor and creative director on this pitch for the Beats team. For this spot, we strived to showcase an energetic push through the individual workouts of top athletes. While using Powerbeats, they’re able to stay focused and driven without any distractions from the outside world.
The pitch was successful, and “Unleashed” was broadcast worldwide. Currently the ad has 20.7M views on YouTube alone.