As part of Apple’s new release of the iPad Pro, I Post Produced an ad that shows the all-new Magic Keyboard with a built-in trackpad, touchable Liquid Retina display and a speed that’s faster than most PC laptops.
We began editorial on the commercial while it was in production. It was my job to collaborate between the Apple team on set and ensure the drives were delivered to our office daily. I then had to coordinate with the coloring house to make sure they received the drives ahead of time before our booked coloring session. There was little room for error given our challenging deadline.
By overseeing the entire post production process, I creating a detailed workflow ensuring each step was planned ahead of time, which allowed us to successfully stay on schedule and within budget.